Monday, November 20, 2006

CNN & MSNBC Gain on Fox

Now that Democrats are in charge of Congress, Fox has seen their audience continue to slide as CNN and MSNBC snatch their viewers.

Howard Kurtz of Media Notes at the Washington Post writes that MSNBC, "perennial third-place cable news channel enjoyed a nice bump in the ratings during the midterm campaign."

Of course, it didn't hurt when "the likes of Brian Williams, Tim Russert, David Gregory and Campbell Brown broke away from their NBC duties to help out."

During the midterm campaign's stretch run, Abrams devoted two full days to politics and persuaded some of NBC's heavyweights to anchor hour-long programs. In October, MSNBC's ratings were up 14 percent over a year earlier, while Fox News was down 17 percent and CNN was down 8 percent...[T[he NBC channel started from a much lower base. Fox averaged 792,000 viewers for the month, CNN 491,000 and MSNBC 287,000. (CNN scored a rare ratings win between 7 p.m. and 2 a.m. on election night, drawing 2.54 million viewers to Fox's 2.39 million and MSNBC's 1.58 million.)

NBC hotshots once looked down their noses at their cable sibling. But Andrea Mitchell, the network's chief foreign affairs correspondent, who made frequent MSNBC appearances during the campaign, is now anchoring an hour most mornings at 11. Although the cable audience is far smaller, "you would not believe the kind of reaction I've had from people I really respect," Mitchell says. As for potential guests, "many people want to do live interviews as opposed to edited interviews where they'll be a 15-second sound bite."

Mitchell also sees a certain synergy, such as when she was interviewing an Iraq expert last week on MSNBC and gleaned information for a piece she was preparing on the subject for NBC's "Today" show

Howling Latina has been howling for a very long time that MSNBC needed to stop trying to be like Fox and mold their own brand ALA Keith Olbermann's "Countdown."

Hell, if HL were a Democratic congresswoman or senator, she wouldn't go on Fox for any amount of gold or silver. More than likely, a few Democrats share her sentiment.

Oh, and by the way Fox, how's that O.J. interview special working out for you?!?

I HATE Faux News! Keith Olbermann is awesome.
I've been saying for awhile now that no Democrats should go on Fox News, I do however love when Barbara Boxer goes on there and completely pwns them. I suppose you heard about the internal memo they sent around after the elections telling reporters to "be on the lookout for Iraqi insurgants thrilled about a Dem. Congressional takeover...."?

Fair and Balanced INDEED. We distort, you comply.
LOL...I'm hoping the Fairness Doctrine comes back into law again. Then that "Fair and Balanced" NOT...Fox News is going to have to do a lot of comp time in order to allow other sides to speak.

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