Saturday, September 09, 2006

MSNBC Stunt Dismal Failure

It seems like only yesterday when Rita and Tucker were bloviating on MSNBC at 10:00 p.m. and 11:00 p.m.

Their ratings were nothing to brag about, though, so Rita was yanked, Tucker was moved and in came two full hours of "Investigation."

Initially, the numbers perked up, but Howling Latina supposes once the novelty wore off, the numbers were bound to plummet; after all, how many prison stories of wretchedness and hopelessness do viewers really want to see?

It's one thing when it's a make believe crime scenes on CSI; or even when it's a reality crime show with hapless drug dealers getting their just deserts to the catchy tune, "Bad boys, bad boys, what 'cha gonna do, what 'cha gonna do?"

But it's a little less appealing when one watches night after night society's throwaways, for which we are responsible to a certain degree, live in cages like animals and note their humanness; a little too close for comfort one might add.

TVNewser reports that this past Thursday "Investigation" only clocked a 41 in the 25-54 demographic group at 10:00 p.m.; this compares to 89 for Tucker at 6:00 p.m., 162 for Matthews at 7:00 p.m., 156 for "Countdown" at 8:00 p.m., and 103 for Scarborough at 9:00 p.m.

Total viewership was equally dismal. "Investigation" had a measly 127 compared to 156 for Tucker, 426 for Matthews, 426 for "Coundown" and 324 for Scarborough.

One favorable news for MSNBC is that at least it beat CNN and HLN with Matthews and "Countdown."

If MSNBC had a brain cell inside their corporate brain, they'd hire lefties for the 6:00 and 10:00 p.m. slots, for sure.

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