Tuesday, June 27, 2006

Fox News Ratings Continue to Slide

TV Newster reports that Fox News continues to slide both during prime time and total day.

And just who has benefited from the Fox News ratings sag?

Why MSNBC, with Keith Olbermann's "Countdown" leading the way during prime time.


Q2 '06: 289 178 134 107 78
Q2 '05: 378 217 118 114 64
% change: -24% -18% +14% -6% +22%

MSNBC beat CNN at 8pm in the second quarter of 2006, as well, according to numbers out today. Olbermann averaged 156,000 demo viewers, narrowly beating Zahn's 153,000. MSNBC was up 32 percent from the same quarter last year, while CNN was down 20 percent. Bill O'Reilly averaged 401,000 demo viewers in the quarter, down from 450,000 last quarter and down 14 percent from the same quarter last year.
One bit of news for folks who like to see pundits squirm. Chris Matthews is going to be on "The Steve Colbert Report" tonight.

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